Jainism is a 3,000-year-old Indian religion rooted in Ahimsa, or non-violence: the principle that no living being should be harmed through thought, word, or action.
Jains represent less than one percent of India’s population yet hold extraordinary economic influence, contributing close to a quarter of the nation’s total tax income. Jains are known for their wealth and generosity – they build hospitals, schools, temples, and animal shelters.
But most Jain philanthropy still doesn’t touch the greatest source of suffering of our time: the large-scale industrial exploitation of animals for food, clothing, and other materials. Not because Jains don’t care, but because they haven’t yet realised that factory farming is in direct opposition to their inherited value of Ahimsa.
JAAP’s mission is clear: to double the yearly funding for farmed-animal advocacy by 2030. Because if there is one community with both the means and the moral framework to change how the world treats animals, it is this one.