Our K4G 2025 cohort present their new initiatives to our jury of funders, experts and charity founders. The pitch event will be preceded by a panel discussion exploring the most pressing topics facing the movement.
2.00pm
SUMMIT OPENING
Welcoming session, including a look backwards and forwards of three years of Kickstarting For Good, followed by an opening panel discussion by our pitch jury of funders, founders and movement experts.
3.30pm
2025 COHORT PITCHES
See the pitches from our 2025 cohort, with 18 new impactful initiatives looking for funding and support.
6.00pm
PITCHING RESULTS & AWARDS
Pitches from our 2025 cohort of their impactful initiatives looking for funding.
6.30PM
CLOSING RECEPTION
Closing reception including food, drinks and networking.
sATURDAY 15 November - gATHERING fOR gOOD
A day of workshops, updates, discussions and roundtables with funders, movement experts and our K4G graduates and alumni.
8.30am
MORNING MEDITATION
Feel free to join us for this optional meditation session with Meredith Marin and Hayley Cooper and Vegan Hospitality.
9.00am
BREAKFAST & OPENING
Opening introduction to Kickstarting For Good and the K4G methodology from founder Sebastian Joy.
10.00am
LIGHTNING TALKS #1
Updates from our K4G alumni who graduated in 2023 and 2024.
11.00am
LIGHTNING TALKS #2
Presentations from impactful initiatives within the K4G ecosystem.
1.00pm
LUNCH
Join us for lunch and networking.
WORKSHOPS #1
2.00pm - Track #1: Leadership
Leading for Impact: Building People, Not Just Programs
With Dr. Krista V. Hiddema
2.00pm - Track #2: Movement Building
My journey & introducing Project Slingshot
Matthew Glover
Mathew will tell his story that spans founding some of the biggest initiatives in the movement, including Million Doller Vegan (now GenV), Veganuary and others. He will then introduce his newest initiative, Project Slingshot
WORKSHOPS #2
3.00pm - Track #2: Social Media
Viral Minds: Best Idea Wins (30 mins)
With David Ramms
Everyone is fighting for attention online, so it’s time we think outside the box to create maximum impact for animals.
Animal Storytelling for a Mainstream Audience (30 mins)
With Joanna Zelman
Joanna is the former Executive Producer of The Dodo which has 110 million followers across its digital platforms. In this session, Joanna will explore how to tell stories about animal online that attract a mainstream following.
3.00pm - Track #2: Ecology Building
Think in Ecologies, Not Silos: Connecting Our Work for Greater Impact (1 hour)
With Liz Flynn, VARC
Animal advocacy advances through diverse strategies: corporate campaigning, policy and legal work, plant-based innovation, diet change, and shifting public opinion. Each is vital, but too often they remain disconnected. To accelerate change, we need to see them as part of a broader ecology.
Drawing on the case of the Vegan & Animal Rights Conference (VARC) in the UK, Liz will share how creating infrastructure – spaces for convening, leadership development, and cross-strategy dialogue – has sparked new collaborations, initiatives, and changed perspectives within the UK movement.
4.30pm
Idea Slam!
Got an idea you want to share for the first time to see how people react? Or got an idea that you don’t have time to implement and want to invite others to steal? A fast-paced sessions where everyone is invited to share their ideas!
Sunday 15 November - Code 4 Compassion
Our K4G Graduates Electric Sheep and OpenPaws host a day-long AI hackathon. In 24 hours, teams will develop new, innovative AI-powered solutions to aid dietary change and move public opinion around food transition.
9.00am
Wikipedia Workshop
Join Alexa Gnauck for a one hour workshop to learn how to edit Wikipedia to help the movement. No experience or tech skills needed!
10.00am
Code 4 Compassion
In one intensive day, hybrid teams – including online groups from all over the world joining via Discord – will develop working AI-powered solutions to accelerate plant-based food system transition. We’re not building concepts or presentations – we’re building functional prototypes that plant-based organisations can actually deploy to shift public opinion, support dietary change, and scale movement impact.