Social media is a hugely powerful tool for social change, but most organisations and individuals in the movement don’t yet know how to use it effectively. This leads to content often staying stuck in a bubble, limiting its reach, influence, and potential to shift culture.
Social media strategies are not tailored for advocacy, and organisations lack access to creators for their campaigns. Mainstream carnism is the norm online, but social media is our opportunity to grow the food-transition message. The platforms for powerful plant-forward messaging are underexplored, underutilised, and under-optimised.
The Digital Movement helps advocates and organisations scale their impact through audits and tailored consulting, providing video editing and a collaborative network where creators and organisations connect.
