K4G Pitch Day 2025
Out of nearly 1,000 applicants for our 2025 incubation programme for non-profits looking to transform the food system, 18 initiatives made it to our final K4G Pitch Day.
Here, each initiative was able to pitch to our jury of funders, founders and movement experts for a share of $300,000 in seed-funding – of which more than half was awarded as prize money on the day. The final teams ranged from new meta-fundraising initiatives seeking to bring more money into the movement, through to new organisations supporting food system documentary makers and social media creators.
Pitch Day was the culmination of almost four-months of hard work from the cohort who have all dedicated at least 20 hours a week to the programme. During this time, they undertook extensive validation of their ideas under expert mentorship – including developing a strong theory of change; learning how to implement key monitoring and evaluation frameworks; and practical hands-on skills such as presenting and identifying funding opportunities.
Through a combined virtual and in-person programme, only those initiatives which showed sufficient progress in the first phase continued past our mid-programme ‘Mission Readiness Review’ to present to our final jury.
Our pitch day winners
First place pitch day winner:
Taylor Quinn, Tailored Food
Granted $30,000
Tailored Food develop, launch, and scale delicious, low-cost, nutritious, locally sourced food products in partnership with local entrepreneurs – ensuring that healthy and sustainable food is affordable and available to families struggling with malnutrition.
Second place pitch day winner:
Meredith Marin & Hayley Cooper, Vegan Hospitality
Granted $25,000
Vegan Hospitality sets the global standard for plant-based hospitality by training chefs, management, and staff and helping them transform menus to create accessible, attractive and sustainable guest experiences.
Third place pitch day winner:
Joanna & Max Hellier, Who Let The Docs Out
Granted $20,000
Building a network of community support, mentorship, development resources, and strategic opportunities that empowers filmmakers to unleash the power of documentary film – driving social change, systems transformation, and cultural shifts.
Fourth place pitch day winner:
Vera Flocke & Karen Hoyland, Food System Stewards
Granted $15,000
Food System Stewards strengthen nonprofits’ fundraising so they can bring more resources into the movement to shift the food system toward plant-based solutions.
Fifth place pitch day winner, and audience vote winner
Shreya Ghodawat, Jains for Ahimsa in Philanthropy (JAAP)
Granted $10,000
+ $10,000 audience vote prize
JAAP activates the global Jain community to fund high-impact, Ahimsa-aligned solutions that strengthen public health, reshape education, and accelerate ethical innovation.