David Pannell

Strategy & Comms, Kickstarting For Good

David brings almost three decades of experience in marketing, branding and business strategy to his role at Kickstarting For Good. A former agency founder turned social impact entrepreneur, David has helped global companies, high-street brands and grassroots startups to grow by improving their strategic vision and communications.

Before joining Kickstarting For Good, David was best known as the founder of Vegan Business Tribe, a support community for ethical business owners with hundreds of members around the world. Alongside his wife Lisa, David has also consulted for some of the world’s best-known food brands, including Burger King and Pizza Hut, to help them better engage plant-based consumers and bring new products to market.

Earlier in his career, David co-founded his own creative and business growth agency that grew to a team of 15 before being sold in 2018. He was also the Manufacturing Ambassador for the Chartered Institute of Marketing, helping to revolutionise communications in traditional industries. David is also a former graduate of Kickstarting For Good himself, and on completing the programme accepted an invitation to join the team to lead on strategic communications, community-building, and programme growth.

David is a seasoned presenter, podcaster and business mentor, and a committed father of three.

David Pannell, Kickstarting For Good