After a rigorous application process which saw over 950 apply for a position on the programme this year, we invited our final stage applicants to join the first phase of the incubation programme. This gave them the opportunity to develop their ideas under expert mentorship – including spending an intensive in-person week at our incubator space in Berlin, Germany.
During this time, the cohort undertook extensive validation of their ideas, including market research and external validation to ‘stress test’ their assumptions and develop a strong theory of change. Some founders working on similar approaches also came together to form stronger founding teams.
At the end of this phase, each initiative presents their idea for our Mission Readiness Review. Those initiatives which have shown significant progress on validating their idea are then invited to continue to complete the second phase of the incubation programme as they work towards our final pitch day.
Meet our phase one cohort...
Media and documentary
Documentary and media initiatives, supporting advocates in film and podcasts
Collective Impact Film Alliance
By using community, mentorship and research and development support, Collective Impact aims to reignite and unleash the power of documentary film for creating social change, systems change and cultural shifts for animals, humans and planet.
Fauna Films
The Global South represents 85% of the world’s population, yet there isn’t a mainstream documentary educating audiences about the impact of industrial farming and the benefits of adopting a plant based diet. Fauna Films aims to change that.
Increasing meta fundraising
Initiatives that aim to widen the funding sources and direct money into the movement
Potluck Philanthropy
Potluck Philanthropy aims to increase the fundraising capacity of individuals and nonprofits in the movement though strategic consulting, hands-on practical support with fundraising materials and grant applications, and new major donor prospecting.
Future Funders
Future Funders undertakes high-touch relationship building with ultra-wealthy individuals, providing them with small steps to help animals. The initiative provides high net worth individuals with unique experiences and opportunities to feel they are contributing to something meaningful.
Funding Bridge
Funding knowledge in the dietary change movement is scattered and inaccessible for many organisations. Currently there is an AI window of opportunity to take big steps to solve this. Funding Bridge bridges provides accessible fundraising intelligence all organisations can use today.
Social media
Initiatives to increase the reach of plant-positive messaging and influencers on social media
Creators for Change
Creators for Change gives advocates and organisations the training, community, and resources to create impactful social media content that breaks out of the echo chamber and reaches mainstream audiences.
Social Impact Creator Con
Having already successfully launched in Los Angeles and New York, Social Impact Creator Con is a weekend-long conference for impact-led content creators. It creates a space to share industry knowledge and encourage creators to use their platforms to influence messaging about our food system.
Movement support and capacity building
Increasing capacity and promoting coordination in the movement.
Agora Movement Building
Agora is dedicated to strengthening the strategic infrastructure of the advocacy movement in Spain – starting with national leadership retreats and conferences to create a blueprint for other countries that face similar movement infrastructure challenges.
Plant-Based Universities International
Building on the successful campaigns in the UK, Germany, Austria and more, Plant-Based Universities is a student-led movement calling for universities to transition their catering to 100% plant-based and set the course for a plant-based food system in response to the climate crisis.
PAW
PAW is a volunteer-driven initiative improving coverage of animal and plant based food systems – ensuring evidence-based information shapes both public understanding and the AI systems trained on it.
Influencing people in power & policy
Initiatives that aim to engage decision-makers or high-influence individuals
Jains for Ahimsa in Philanthropy
Jains for Ahimsa in Philanthropy mobilises Jain philanthropy to fund food system transformation and end factory farming – directing resources into campaigns, culture, and innovation that make plant-based solutions mainstream.
Green Plate Futures Immersion
Green Plate futures provides plant-based tours for policymakers and social influencers in China. Not just a food tour, but an exclusive journey to foster deeper understanding of the food system and demonstrate how a plant-based diet can be a vehicle for both personal wellness and global connection.
Hack the Fork
Hack the Fork organises hackathons in top French universities to engage top students in the plant-based transition, influence their career paths, and showcase companies investing in plant-based innovation.
Corporate engagement
Increasing capacity and promoting coordination in the movement.
Redirect Factory Farming Subsidies (EU)
Through legal advocacy and strategic litigation, Redirect Factory Farming Subsidies (EU) will hold the EU’s Common Agricultural Policy accountable to comply with EU laws on climate targets, animal welfare, and environmental protections – redirecting EU subsidies away from intensive farming towards sustainable agriculture, alt-proteins and plant-based food systems.
Vegan Hospitality
Vegan Hospitality sets the global standard for plant-based hospitality by training chefs, management, and staff, certifying hotels, and transforming menus to create accessible, attractive guest experiences while advancing sustainability commitments worldwide.
Public education and healthcare
Working hand-in-hand with education and healthcare to change opinions and promote a sustainable food system
Green Classrooms
Green Classrooms are creating India’s first large-scale food and sustainability programme – combining school seminars and digital hubs to equip one million students over four years with the knowledge and tools for climate-friendly food choices.
Nudge to Nourish
Rooted in behavioural science, N2N is designed to promote the selection, consumption, and enjoyment of sustainable food choices in K-12 schools in the US. It aims to provide evidence-based guidance around how sustainable food choices should be offered, to promote the long-term health of children and the environment.
Food Is Medicine Hub
HarvestCare’s Food is Medicine Hub partners with leading U.S. FIM institutions to translate research into practice, delivering consultancy and a 12-week incubator that helps teams build rigorously evaluated, insurer-ready Food Pharmacy programmes and scale them globally.
Developing plant-based food systems
Initiatives developing sustainable and culturally relevant plant-based food systems than benefit farmers, local businesses and the environment
Plant Power Africa
Plant Power Africa is a youth-led initiative reimagining Africa’s food systems. By partnering with top colleges and universities, they aim to educate and engage future elites and policy-makers on the need to move to indigenous plant-based food systems as an answer to the climate an biodiversity crisis in the region.
Tailored Food
Tailored Food designs and scales nutritious, delicious, affordable and locally sourced food systems in regions struggling with malnutrition. The model supports grassroots entrepreneurs, farmers, processors, and small businesses as they develop and distribute culturally relevant plant-based foods.
Public challenges
Challenges that help people first try to adopt a plant-based diet
21 Hari Challenge
21 Hari is a culturally tailored, WhatsApp-based challenge that helps Indonesians try a plant-based lifestyle in a way that feels familiar, easy, and enjoyable. They combine local recipes, nutrition tips, and daily mentorship to support small but lasting changes, while also partnering with institutions across different sectors to make plant-based options more accessible and affordable.
V40
Targeting the majority Christian community in the Philippines, V40 aims to promote plant-based food during the 40 days of Lent. It will partner with schools, institutions and companies to change their menu to plant-based during the Lenten Season and get their commitment to continue the practice annually.